HubSpot Alternatives: 7 CRMs Compared for 2026
The best HubSpot alternatives compared: Pipedrive, Zoho CRM, Freshsales, Attio, Salesforce Starter and monday CRM. Free plans, pricing and who each suits.
Mythex Team · · 6 min read
The best HubSpot alternatives are Pipedrive for a pipeline-first sales CRM, Zoho CRM for a capable free edition and a broad set of paid editions, Freshsales for an affordable all-rounder, Attio for a modern, flexible CRM with a free plan for up to three seats, Salesforce Starter Suite if you expect to grow into Salesforce, and monday CRM if your team already works in monday.com. HubSpot is still a strong choice, especially if you want marketing, sales and service in one place and its free CRM covers you. People usually switch because paid tiers get expensive as seats and contacts grow.
Prices below are as shown on each vendor's site as of September 2026. HubSpot, Zoho and monday.com show prices by region, so we describe their plans without quoting numbers.
What HubSpot offers today
HubSpot sells a CRM plus marketing, sales, service and other tools. As of September 2026:
- Free CRM: HubSpot says its free CRM covers up to two users and 1,000 contacts with no expiry date. It includes contact and deal management, tasks and dashboards, plus free marketing tools (forms, landing pages, email), sales tools (email tracking, a meeting scheduler) and service tools (live chat, ticketing).
- AI: Breeze Assistant can research companies, prepare for calls and summarise records.
- Paid tiers: Starter, Professional and Enterprise, priced per seat. The prices we saw depended on location, and the Starter plan was showing a limited-time discount for new customers.
Why people look for HubSpot alternatives
- Cost at scale. Per-seat pricing on Professional and Enterprise adds up quickly as a team grows.
- More than you need. A five-person sales team may not need a marketing platform.
- Free-plan limits. Two users and 1,000 contacts is enough to start, not to run a growing pipeline.
- A different working style. Some teams want a pipeline-first tool or a spreadsheet-like, flexible data model.
HubSpot alternatives at a glance
| CRM | Best for | Free option | Entry paid price (as of Sept 2026) | Trial |
|---|---|---|---|---|
| HubSpot | All-in-one marketing, sales and service | Up to 2 users, 1,000 contacts | Varies by location | Free plan |
| Pipedrive | Pipeline-first sales teams | No | Lite US$14/seat/mo billed annually | 14 days, no card |
| Zoho CRM | Broad features, free edition | Up to 3 users | Varies by location | — |
| Freshsales | Affordable all-rounder | No | Growth $9/user/mo billed annually | 21 days |
| Attio | Flexible, modern CRM | Up to 3 seats | Plus $35/user/mo billed annually | Free plan |
| Salesforce Starter Suite | Growing into Salesforce | No | $25/user/mo | Free trial |
| monday CRM | Teams already on monday.com | No | Varies by location, 3-seat minimum | 14 days |
| Mythex | A simple custom CRM | 5 credits a day | $25/mo (Pro), no per-seat fees | Free plan |
Pipedrive: built around the pipeline
Pipedrive is a sales CRM organised around lead and pipeline management.
- Pricing (as of September 2026, per seat per month billed annually, in US dollars): Lite $14 (lead, calendar and pipeline management, AI report creation, 500+ integrations, meeting intelligence). Growth $39 (full email sync and tracking, automations and sequences, subscriptions and forecasts, a meeting scheduler). Premium $59 (lead generation and routing, scoring and enrichment, AI email tools, contracts and e-signatures). Ultimate $79 (security rules, data enrichment, a sandbox). Annual billing saves up to 42%, and there's a free 14-day trial with no card required. Pipedrive's help centre says prices depend on location and currency.
- Strengths: focused on selling; clear plan steps.
- Limits: no free plan; marketing features are paid add-ons such as Campaigns.
- Pick it if you're a small sales team that lives in the pipeline.
Zoho CRM: a broad feature set
Zoho CRM is part of the large Zoho suite.
- Pricing (as of September 2026): a free edition for up to three users with contact management, follow-up reminders, workflow automation, email templates, standard reports, APIs and mobile apps. Paid editions are Standard, Professional, Enterprise and Ultimate, adding AI agents, forecasting, CPQ, process automation, territory management and customer portals as you go up. Prices were shown in local currency for us, and Zoho adds local taxes.
- Strengths: a free edition for three users and a long list of features on paid editions; part of a wider suite of Zoho apps.
- Limits: with that much depth, setting it up well takes time.
- Pick it if you want a feature-rich CRM, can start on the free edition, and don't mind configuring.
Freshsales: affordable and straightforward
Freshsales is Freshworks' CRM.
- Pricing (as of September 2026, per user per month billed annually): Growth $9 (kanban view, lifecycle stages, chat, email and phone, email templates, basic workflows). Pro $39 (contact scoring, deal insights, territory management, sales sequences). Enterprise $59 (forecasting insights, field-level permissions, custom modules, sandbox, audit logs). A Freddy AI Agent add-on and a 21-day trial are available.
- Pick it if you want a low entry price with built-in phone and email.
Attio: flexible and modern
Attio is a CRM that lets you create custom objects (up to three on the free plan, unlimited on Enterprise) to shape it around your business.
- Pricing (as of September 2026, per user per month): Free for up to three seats, with real-time contact syncing and automatic enrichment. Plus $44 monthly or $35 billed annually, up to 10 seats. Pro $99 monthly or $79 annually, with call intelligence, sequences and advanced reporting. Enterprise is custom. Plans also include monthly credits.
- Pick it if you're a startup that wants to model its own objects and workflows.
Salesforce Starter Suite: room to grow
Salesforce sells small-business bundles. As of September 2026, Starter Suite is $25 per user per month, billed monthly or annually, and Pro Suite is $100 per user per month, billed annually with a contract. Both have a free trial. See our guide to Salesforce alternatives for small business for more.
- Pick it if you expect to need Salesforce's ecosystem later and want to start small.
monday CRM: for monday.com teams
monday CRM runs on the monday.com work platform. As of September 2026 it has Basic, Standard, Pro and Ultimate plans with a three-seat minimum and a 14-day trial; higher plans add more dashboards, automations, email sequences and AI agents. Prices vary by billing country.
- Pick it if your team already manages work in monday.com.
Build a simple CRM when the fit matters more than features
Hosted CRMs are built for sales teams running a standard process. If you're a recruiter, a property manager or a small agency, you may spend more time bending a CRM to your process than using it.
Mythex is an AI app builder: describe the app in chat, an agent writes it and shows a live preview, and you publish it. A simple CRM (contacts, deals, pipeline stages, notes) is a good first project, saved in a Postgres database and editable by asking in chat. Pro has no per-seat fees for collaborators. The honest limits: this is a simple CRM, not a HubSpot replacement. Mythex has no built-in email sending, end-user login or dialer; the agent connects providers you choose. See how to build a CRM and the CRM use case.
How to choose
- Free and tiny: HubSpot free, Zoho CRM free or Attio free.
- Sales pipeline first: Pipedrive.
- Lowest entry price with phone and email: Freshsales.
- Broad features, free start for three users: Zoho CRM.
- Heading toward enterprise: Salesforce Starter Suite.
- Unusual process, small team: a custom CRM. Read build vs buy for small businesses and replacing expensive SaaS with your own tool first.
How we compared
We compared the publicly stated features and prices on each vendor's own website, pricing page and help centre as of September 2026. We did not do hands-on testing, and we left out anything we couldn't confirm on the vendor's own pages. Where a vendor showed prices in local currency (HubSpot, Zoho, monday.com), we described the plans without quoting numbers. Mythex facts come from our product documentation. Check each pricing page before you buy.
Questions
What is the best free alternative to HubSpot?
Zoho CRM's free edition allows up to three users, and Attio's free plan allows up to three seats. HubSpot's own free CRM allows up to two users and 1,000 contacts, so for a tiny team it's still worth considering.
Is Pipedrive cheaper than HubSpot?
It depends on the plans and your region. As of September 2026, Pipedrive shows per-seat plans from US$14 a month billed annually, while HubSpot's paid prices depend on your location and current offers. Compare the plan that has the features you actually need, per seat, on each vendor's pricing page.
Which HubSpot alternative is best for a small sales team?
Pipedrive is organised around the sales pipeline, which suits small teams that mostly need to track and close deals. Freshsales has a low entry price, and Zoho CRM has a free edition for up to three users.
Should I build my own CRM instead of paying for HubSpot?
If you only need contacts, deals and a pipeline for a small team, a simple custom CRM is quick to build with an AI app builder. If you need email sequences, marketing automation or a dialer, a hosted CRM will save you a lot of work.