Build Your Cosmetics Brand's Shop, Stock Tracker and Wholesale Tools with AI
Mythex builds the apps an independent cosmetics brand runs on: a shop with shade variants, sample sets and refill subscriptions, batch-level stock with expiry dates, and a CRM for stockists and influencer seeding. You describe each one in chat, try it in a live preview, and publish it.
What a beauty brand needs behind the shop window
Cosmetics are made in batches, often by a contract manufacturer, and every batch has a production date and a shelf life. A lipstick is not one product but twelve shades, and some of those shades sell five times faster than others. On top of the direct shop there are marketplaces, a few retail stockists on wholesale terms, refill subscriptions to renew each month, sample sets, launch waitlists, and boxes sent to creators and editors. Customers ask about ingredients and allergies, and labelling rules differ by market. A generic store builder covers the checkout but not the batch numbers, the seeding list or the stockist invoices, so those end up in spreadsheets that nobody trusts by launch day.
- Shades and sizes as variants, with swatches per skin tone
- Stock tracked by batch, with manufacture and expiry dates
- Refill subscriptions that renew without manual work
- Sample sets that credit against a full-size purchase
- A record of every product seeded to creators and press
- Wholesale pricing, minimum orders and payment terms
What you can build for cosmetics brands
A shop that handles shades, refills and sample sets
Each product has shade and size variants with swatches shown on several skin tones, a full ingredient list and how to use it. Refills link to the original packaging, sample sets carry a code worth their price off a full size, and batch-limited items show as sold out instead of disappearing. Orders land in an admin list with what to pack today.
Build an online shop for our cosmetics brand. Products have shade and size variants with swatch photos on different skin tones, full ingredient lists and usage notes. Add refill versions linked to the original product, sample sets that give a credit code for a full-size purchase, and an admin order list.
Batch and expiry tracking down to the order
Record every batch from your manufacturer with its number, quantity, manufacture date and expiry. Ship the first-expiring stock first, and link each order to the batch it came from. If a batch has a problem, you can list exactly which customers received it instead of recalling everything.
Build an inventory app for a cosmetics brand. Track stock by product, shade and batch number with manufacture and expiry dates. Suggest the earliest-expiring batch when packing, link each shipped order to its batch, and show stock expiring in the next 90 days.
A seeding and stockist CRM
Keep creators and editors with what you sent, when, and whether they posted, so you stop sending the same palette twice and learn which relationships are worth keeping. Stockists sit in the same CRM with their order history and terms. Customer records can hold skin type and preferred shades for better recommendations.
Build a CRM for a beauty brand with three lists: influencers and press (what we sent, date, posted or not, link), stockists (contacts, order history, payment terms), and customers (skin type, shade, products bought).
Launch waitlists that size the first batch
Put up a waitlist page for a new product with a launch date, and give signups early access. The number of signups is a useful guide when you agree the first production run, and a launch that sells through quickly gets talked about.
Build a launch page for a new serum with a launch date, product photos and an email waitlist saved to a database. Waitlist members get an early access code emailed on launch day.
Wholesale invoices with terms set from the start
Stockists get invoices with volume pricing, a minimum order value and payment terms on every document. An overdue list keeps small accounts from tying up stock and cash.
Build wholesale invoicing for a cosmetics brand. Stockists have tiered prices, a minimum order value and payment terms. Generate PDF invoices and show unpaid and overdue invoices by stockist.
Sales by shade, channel and subscription
See which shades actually sell, sales split by your shop, marketplaces and stockists, and subscription renewals against cancellations. Shade-level numbers are what should set the next batch size.
Build a dashboard for a cosmetics brand showing sales by product and shade, by channel (shop, marketplace, wholesale), refill subscription renewals and cancellations, and stock expiring soon.
Claims, labels and ingredient pages
Cosmetics labelling and ingredient rules vary by market, and claims that sound medical can cause trouble. When you build product pages, keep the full ingredient list as structured text rather than an image so it can be searched and translated, and keep claims about how a product looks or feels rather than what it treats. Check the requirements of each market you ship to before you publish, especially if you sell across borders.
From spreadsheets to one product record
Most small brands start with a product spreadsheet, a stock spreadsheet and a seeding spreadsheet that never agree. Start by importing your product and shade list as a CSV, then add batches against those products. The shop, the stock tracker and the dashboard all read the same records, so a new shade only needs entering once.
- Import products and shades from CSV
- Add current batches with expiry dates
- Connect the shop to the same product records
Questions
Can I sell refill subscriptions?
Yes. Describe the refill schedule and Mythex builds the subscription records and renewal dates. Charging cards automatically needs a payment provider account of your own, connected by asking in chat.
Can it track batch numbers and expiry dates?
Yes. Each batch is a record with its number, quantity and dates, and orders can be linked to the batch they shipped from. That lets you find affected customers if a batch has a problem.
Can I show swatches for each shade?
Yes. Each shade variant can have its own photos, and you can upload swatches on several skin tones to the project's file storage.
Do I need to code?
No. You describe the shop and tools in plain language and Mythex builds them with a live preview. You change anything by chatting.
Is it free to start?
Yes. The Free plan needs no credit card and includes daily credits and publishing. Pro is $25/month and adds code editing, export, GitHub, a custom domain and credit top-ups.
More for cosmetics brands
- Online Store Builder for Cosmetics Brands: Shades, Refills and Sample Sets
- Cosmetics Inventory App with Batch and Expiry Tracking, Built with AI
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