An Online Shop, Wine Club and Tasting Calendar for Your Independent Wine Shop

Mythex builds an independent wine shop's online store, wine club and tasting calendar from a description of your range and how you sell. Customers filter by region and grape, buy curated mixed cases, join a club they can skip, and book tastings, while the club list moves out of one person's spreadsheet into a shared database.

What an independent wine shop needs online

Your advantage is knowledge, and most shop websites hide it behind a grid of labels. Customers want to browse by region, grape and budget, see why a bottle was chosen, and buy a case someone else has assembled. The club list sits with one member of staff, so when they are off, nobody knows who skipped this quarter. Every vintage is a different product, allocated wines should go to regulars first, and age has to be confirmed at checkout and again on delivery where your rules require it. The run-up to the winter holidays brings gifts, corporate orders and party wine all at once. The shop needs stock, customers, club members and tastings in one place.

Wines filterable by region, grape, style, price and vintage
Mixed cases and gift boxes with their contents listed
Age confirmation in checkout and delivery
Club tiers with skip and swap before each shipment
Each vintage tracked as its own stock item
Tasting tickets with capacity and a follow-up list of wines poured

What you can build for wine shops

A wine store you can browse like the shelves

Customers filter by region, grape, style, price band and vintage, and each bottle carries a staff note in the buyer's own words. Themed mixed cases, weeknight reds, a holiday party case, a Loire discovery six, sit at a few price points for people who do not want to choose twelve bottles. Checkout confirms age and offers local delivery, courier zones or click-and-collect.

Build an online wine store for my shop. Products have producer, region, grape, style, vintage, bottle size and a staff tasting note, with filters for each. Add mixed cases and gift boxes with their contents listed. Checkout asks customers to confirm they are of legal drinking age and offers local delivery, courier delivery by postcode zone, or click-and-collect.

A wine club that does not live in one spreadsheet

Tiers set how many bottles arrive and how often. Before each shipment members see what is coming and can skip or swap, which keeps travellers and the overstocked from cancelling. Collection or delivery is chosen per member, and member pricing and early access to allocated wines show when they log in.

Make a wine club for my shop with three tiers (6 bottles quarterly, 12 bottles quarterly, 6 bottles monthly). Members log in to see the next shipment's wines, skip or swap before a cut-off date, choose delivery or collection, and see member prices and early access to allocated wines.

Tasting tickets with a list of what was poured

Each tasting has a date, capacity based on the space and glasses you have, and a ticket price with a club member discount. Attendees confirm they are of legal drinking age. The wines poured are listed on the event, and the next morning attendees get that list with a link to order.

Build tasting event registration for my wine shop. Each tasting has a date, capacity, price and a club member discount; attendees confirm legal drinking age. List the wines poured on each event and, the morning after, email attendees the list with links to buy them.

Stock by producer, vintage and bottle size

Each vintage is a separate item, so the site never shows a year you sold out of. Shop floor, back room and storage count together, allocated wines can be held for club members, and supplier orders show when new vintages are due.

Make an inventory app for a wine shop tracking each wine by producer, vintage and bottle size across shop floor, back room and off-site storage, with allocated stock reserved for club members and supplier orders showing expected arrival.

Remember what each regular liked

Record favourite regions, styles and price range, what they bought and whether they enjoyed it. When a new vintage lands from a producer they loved, a short personal note sells more than a newsletter. Corporate customers keep gift lists and the date they ordered last year.

Build a CRM for my wine shop storing each customer's favourite regions, styles, price range, purchase history with liked or disliked notes, club status and tastings attended. Corporate customers have gift recipient lists and last year's order date.

Plan for the holiday rush in September

Companies choose client and staff gifts earlier than most shops expect. Publish a corporate gifting page in early autumn that explains bulk ordering, gift messages and delivery to many addresses, and invoice those orders on account. A holiday gifting page for individual buyers should show the last order date for delivery before the holidays. Both can sit in the same project as the store.

Corporate gifting page live in early autumn
Recipient lists uploaded as a spreadsheet
Clear last order dates

Selling alcohol online

Ask for an age confirmation step at checkout and space for ID checks on delivery if your licence requires them. Mythex does not know your licensing conditions, so check what applies where you sell and deliver, including which areas you can ship to.

Questions

Can I sell wine online with an age check?

Yes. Ask for an age confirmation at checkout and a delivery note for ID checks. You are responsible for following the licensing rules where you sell and deliver.

Can club members skip a shipment?

Yes. Members log in before each shipment's cut-off to skip, swap or change delivery to collection, and staff see the updated list.

Can I sell tasting tickets?

Yes. Each tasting gets a capacity, a price and optional club discount, and payments go through a provider connected to your own account.

Can it connect to my till system?

If your POS has an API or exports stock files, Mythex can build an import or sync for it; describe your system and test it. Otherwise stock can be managed in the Mythex app.

Is it free to build?

The Free plan needs no card and gives daily credits to build and publish. Pro is $25/month and adds a custom domain, code editing and export.

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