Pet Food Subscriptions with Portions Worked Out per Dog
With Mythex a pet food brand can build a subscription store where each dog or cat's weight and activity set the daily portion and delivery size, subscribers skip or move a delivery themselves, batch numbers attach to every order, and stockists reorder wholesale. Describe your recipes and plans in chat, check the preview and publish.
The plan changes when the dog does
Fresh and premium pet food brands sell through subscriptions, a trial pack and a few independent shops. The plan behind each subscription is personal: a growing puppy needs more next month, a neutered cat less, a dog that put on two kilos needs a smaller portion. When portion plans sit in a spreadsheet, every change is a recalculation by hand and the packing list goes out of date. Owners going on holiday cancel if they cannot skip. Production runs in batches that have to be traceable to orders. Frozen or heavy deliveries make small wholesale orders unprofitable. A brand needs the pet's plan, the box and the batch connected.
- Portion per pet from weight, age and activity
- Delivery size and interval from the portion
- Skip, pause and move deliveries online
- Batch numbers on every order
- Cancellation reasons recorded
- Wholesale minimums for stockists
What you can build for pet food brands
A subscription that starts with the pet
Owners enter their pet's name, weight, age, activity and target weight. Your feeding guide sets the daily grams, and the store proposes a box size and delivery interval. Owners can skip, pause or move a delivery in their account, and the packing slip uses the pet's name.
Build a subscription store for my dog food brand. Owners add each dog with name, weight, age, activity level and target weight. Use my feeding table to set daily grams and suggest a box size and delivery interval. Owners can skip, pause or move deliveries. Show the dog's name and portion on the packing slip.
Weight check-ins that keep portions right
A few weeks after starting, subscribers are asked for an updated weight; the portion and delivery adjust. Each customer's pets, plan history and cancellation reason sit on one record.
Create a customer CRM for a pet food brand with owners, pets, weights over time, plan history and cancellation reason. List subscribers who started 3 weeks ago for a weight check-in, and recalculate their portion when a new weight is entered.
Batches linked to orders
Each production batch has a recipe, date, quantity and best-before date, and every order records the batch it was packed from. A problem report becomes a list of affected orders in minutes.
Build an inventory app for a pet food brand. Batches have recipe, batch number, production date, best-before and units. Each order records the batch used. Show stock by recipe and a search for all orders from a batch.
A trial pack page that asks for the pet's name
A trial offer page that collects the pet's name and weight, so the first box arrives addressed to the dog with a portion for that weight.
Create a landing page for a 2-week trial pack of our fresh dog food. The form asks for the dog's name, weight and any allergies, and the confirmation shows the suggested daily portion.
Why subscribers leave
Active subscribers, trials converted, churn by month and cancellation reasons, so you know whether the fix is price, palatability or freezer space.
Make a dashboard for a pet food subscription brand showing active subscribers, trial-to-subscription conversion, monthly churn and cancellation reasons by count.
Wholesale invoices with a minimum order
Stockists order by case with a minimum order value that covers cold or heavy shipping, and receive monthly statements.
Add wholesale invoicing for a pet food brand with stockist accounts, case prices, a minimum order value and monthly statements.
Claims and labelling
Pet food labelling, ingredient declarations and health claims are regulated in many markets. Stick to what is in the food and how it is made, and check the rules where you sell before writing product pages. Your feeding guide is yours to supply; Mythex uses the table you give it and does not give nutritional advice.
- Ingredients and analytical constituents
- Feeding guide from your own data
- No health claims you cannot support
Make the pet the member
A birthday treat in the box, the pet's name on the slip and a photo wall of subscribers' dogs build more loyalty than a small discount. Ask for a birthday when the pet is added.
Questions
Can portions change automatically when a pet's weight changes?
Yes. Give Mythex your feeding table and ask for the portion and box size to recalculate when a new weight is entered.
Can subscribers skip a delivery?
Yes. Ask for skip, pause and move options in the customer account, so owners do not cancel when they go away.
How do recurring payments work?
Through a payment provider that supports subscriptions, connected with your own account.
Do I need to code?
No. You describe your plans and rules in chat.
What does it cost?
Free lets you build and publish with no card. Pro is $25 a month for a custom domain, more credits and code export.
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